Technologies

Smart Packaging is linking packaging with technology. And the state-of-the-art in technology is ever-evolving. We are working with the technologies available now, but are also creating the technologies for the future of Smart Packaging together with our partners.

To app or not to app?

"Do I need an app for that?" is an often heard question.  And the answer is, as always, yes and no.  It really depends.  You need an app if the technology used requires an app.  Or if the added value we are offering the consumer makes more sense using an app.  But a lot is possible without an app, using the web browser or core system of the mobile device.

NFC (Near Field Communication)

RFID stands for Radio Frequency Identification, which is a technique that is used for supply chain purposes.  The consumer version of this technology is NFC. The advantage of NFC is that (almost) every consumer has a NFC reader in their pockets, the smartphone.

The most important advantages of NFC are:

- Every NFC-tag has a built in, unique code that allows for serialisation of your products
- NFC tags can be programmed to trigger any digital action without the use of an app
- NFC tags can be re-programmed while already deployed in the market
- NFC has a high degree of security, enabling brand protection
- NFC is very easy to use for the consumer, just tap it!

We offer a complete NFC solution:

- Sourcing and programming of tags
- Production of NFC enabled packaging
- Development of the digital interface
- Analytics & consumer data
- Campaign management solutions

NFC (Near Field Communication)

Technologies

  • Augmented Reality

    Introduce digital content in the physical environment. Your consumer scans your product packaging with the camera of a digital device (like a tablet or smartphone), and instantly, digital items appear on your physical product.

  • Image Recognition

    Your consumer scans your product packaging with the camera of a digital device (like a tablet or smartphone), and instantly, an action is triggered.

  • NFC & RFID

    RFID stands for Radio Frequency Identification, which is a technique that is used for supply chain purposes. The consumer version of this technology is NFC. The advantage of NFC is that (almost) every consumer has a NFC reader in their pockets, the smartphone.

  • Touchcode

    Touchcode technique is unique, nearly impossible to counterfeit, and is guaranteed to impress your customers. Just place your product packaging on the screen of digital device (like a tablet or smartphone) and see digital content appear.

  • Dot-2-Dot

    Dot-to-dot is a special technique that is based on pattern recognition, so you can tap or swipe and use codes to trigger actions or unlock content.

  • X-Ray

    The X-ray technology uses materials with a see-through section for interacting with the screen of a mobile device.

Bringing flexible electronics from lab to market

Inspired and supported by the Horizon 2020 program of the EC, six world leading companies from four different EU countries have founded the PING (Printed Intelligent NFC Game cards and Packaging) consortium to bring flexible electronics from the lab to mainstream markets.

The overall goal of this consortium is to enable and facilitate the production of smart printed objects. Flexible electronics and printed materials, like cards, stickers and packaging, make a perfect combination to realise the Internet of Things.

This project has received funding from the European Union's Horizon 2020 research and innovation program  under grant agreement n° 644331.
Bringing flexible electronics from lab to market

Want to learn more? Watch the movie below: