A whole new world of real-time, actionable consumer data will be available for marketing and innovation purposes.
Digital product identities
The key in connected products is serialising them. Imagine that every single product has its own digital identity resulting in different user experiences depending on geography, language, time of day, location, and so many other parameters.
Analytics & Insights
All this interaction results in data. Every single one of your products will start generating insights that we can feed back into your marketing, supply chain, and other departments. A wealth of real-time, actionable consumer data will become available to you.