Apple iOS 11 supports reading NFC tags

Apple iOS 11 supports reading NFC tags

The implications are huge, it is a a fundamental change in how we interact with product packaging and the digital experiences linked to it. NFC is now an omnipresent technology like the camera, WiFi and Bluetooth. Going forward, most people will have an NFC reader available in their pocket to interact with NFC tags embedded in product packaging. 

We will see a significant increase in consumer focused use cases:

  • out-of-home & in-store marketing
  • interactive event experiences
  • product authentication
  • product information
  • product serialization

Enable your product packaging with NFC and connect to your consumers in new and exciting ways, while consumer data is delivered back to you.