A direct digital channel into the hands of the consumer
The role of marketing in smart packaging
Marketeers can create unique and personalised customer experiences by connecting product packaging to the online world of consumers. These hybrid or 'phygital' (physical + digital) products will offer an added value for the consumer and create market intelligence for the brand.
The possibilities are endless, from promotion, loyalty to repurchasing and along the product journey from production to recycling.
- Implement an effective phygital (physical-to-digital) campaign.
- Deliver one-to-one and contextually relevant content to consumers.
- Enable a continuous dialogue with consumers - before and after purchase.
- Get insights in buyer behavior throughout the product's lifetime.
- Make packaging come alive through smartphone interactivity.